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Direct linkYousaf, Salman; Fan, Xiucheng; Laber, Fahad – Journal of Marketing for Higher Education, 2020
The purpose of this research is to understand how nation branding initiatives complement education diplomacy for a country such as China and to investigate how country distance shapes perceptions of China across a large international student contingency in China. We use Ghemawat's [(2001). Distance still matters. "Harvard Business…
Descriptors: Marketing, Higher Education, Foreign Students, Student Recruitment
Ting, Su-Hie; Lee, Diana Phooi-Yan – Journal of School Choice, 2019
The study examined determinants of primary school choice among parents in Malaysia, and the decision maker and social influences in the school choice. It draws on qualitative data from semi-structured interviews with 43 middle-class parents from three ethnic groups (Chinese, Malay, and Indigenous). Results showed that school proximity and…
Descriptors: Foreign Countries, School Choice, Parent Attitudes, Decision Making
