For adaptation and personalization of game play sophisticated player models and learner models are used in game-based learning environments. Thus, the game flow can be optimized to increase efficiency and effectiveness of gaming and learning in parallel. In the field of gaming still the Bartle model is commonly used due to its simplicity and good…

To understand how learners of respective types respond to marketing games, a joint space generated by canonical correlation analysis is used to recreate Kolb's learning style-type plot and locate business students as points within it according to their learning style types. Two hundred twenty-three undergraduate students played The Marketing Game!…

The way training is delivered in a corporate environment has a tremendous effect on its results. This study investigated the role of culture in the learning styles of adult French and American learners working in an international corporate setting. The assumption was that Americans prefer to learn from action-oriented methods and are more…