The argument for corporations to make donations to colleges suggests that corporate support of education has failed to keep pace with the increase in educational costs, the level of corporate profits, and the rate of inflation. For example, corporate support of education in 1969 was at a level of 0.45 percent of corporate pre-tax net income. In…

Careful planning is considered absolutely necessary for a successful annual college fund campaign. Annual giving must have long-range plans to accomplish long-range goals. Keys to annual giving planning are seen as staffing, budgeting, prospect information, goal setting, leadership, communications, and coordination with the overall development…

Some basic strategies and procedures that provide a step-by-step annual fund plan are reviewed. This approach divides goals into revenue targets for each annual fund program and links program success to budget and staff requirements. (MLW)

An organized and aggressive reunion-giving program is seen as a major component of every college's annual giving campaign. The advent of a major reunion is a natural time for alumni to refocus attention and interest on their alma mater. Getting people involved, setting goals, and campaigns are discussed. (Author/MLW)

Building a college's potential for a major gift requires that (1) faculty, administrators, and volunteer leaders share a strong sense of where they want the institution to go and how to take it there; and (2) the development professional communicate that vision and excitement to alumni, community, and other possible donors. (MSE)

Provides guidelines for school librarians and educators seeking funds for information technology from service groups, corporations, and foundations. Step-by-step advice is given for researching sources, building a team, clarifying objectives and procedures to enhance proposal writing, and keeping the funding source informed and involved. (EA)