A case study demonstrating how an online narrative featuring the adventures of a cuddly toy penguin, Pablo Penguin (@uoppenguin on Twitter) has been introduced at the University of Portsmouth Library to build trust and engagement between university students and library services and facilities. Evidence for the benefits of anthropomorphic brand…

Aligning with student engagement and promotional strategies, a Pop-Up Library project was initiated at the University of Birmingham. This involved setting up temporary, staffed stalls in different locations across campus in order to informally communicate with students and effectively take "the Library" to them. This article discusses…

Birmingham City University's Library and Learning Resources' strategic aim is to improve student satisfaction. A key element is the achievement of the Customer Excellence Standard. An important component of the standard is the mapping of services to improve quality. Library and Learning Resources has developed a methodology to map these…

In autumn 2012, the University of Birmingham launched FindIt@Bham, a Primo-based Resource Discovery Service, after a series of focus groups with students and staff to help determine its initial configuration and customization. This article presents the results from a large-scale online survey and focus groups that were conducted to poll users'…

The Hong Kong Design Institute (HKDI) is a leading design education institute in Hong Kong under the Vocational Training Council (VTC) group. Opened in September 2010, the HKDI Learning Resources Centre is a specialist library for the study of art and design. The mission of the HKDI Library is to support and promote the academic goals of the…

This article outlines a pilot project to offer a personalized online library service to Open University MBA alumni. A review of the literature and results of a desktop analysis of other UK Higher Education alumni library services are included. Content procurement and systems issues are considered along with the underlying organizational, resource…

In order to be effective in the coming millennium, libraries will need to measure their performance rigorously against the expectations and real needs of their customers. The library of the future will need to be a customer sensitive, knowledge creating, agile enterprise. It must provide value to every customer, where value is the customer's…

Latin American libraries have experienced an important development in the last two decades. Telecommunications and Information Technologies (ITC) have been key elements in this process. There are leading institutions with remarkable programs; nevertheless it is necessary to design marketing strategies to improve their benefits. A case study based…

Discusses past influences on Russia's libraries, examines current improvements in the Russian library situation, and considers prospects for the future. Highlights include the publishing industry; government economic problems; financial support from trade unions; outdated materials; dissatisfied users; and censorship under past regimes. (LRW)

Traditional library tasks, for example database searching, are increasingly performed by library users, forcing both the librarian and the user to assume at times dichotomous roles of teacher and student. Modern librarians install new software and guide organizations in multimedia applications. Librarians need to be cognizant of the human factor,…

To improve its service, the Offa (Nigeria) township library conducted a user study. The investigation found that 51% of users were students ages 19 and below and that 78% were males. Most users wanted extended hours, improved newspaper collections, more accurate shelving, and a consistent lending policy for all materials and users. (PEN)