The growing societal and environmental challenges of the 21st century are ubiquitous. Thus, marketing educators are tasked with incorporating a sustainability approach into their curriculum, educating students on the synchronous pursuit of economic, environmental, and social goals. Drawing on a systematic analysis of sustainability…

In this paper, the writing sections in Primary School English Coursebooks were reviewed to determine the creative writing activities and content analysis method was used in the context of document review. In this process, the coursebooks published by Ministry of National Education Publications and private publishing houses were both selected from…

The perception of the English as Foreign Language (EFL) teachers in Kingdom of Saudi Arabia (KSA) is extremely crucial since their perceived views regarding the commercial English learning textbooks plays a major role in framing their attitudes towards such textbooks. These textbooks are published by different international publishers and used…

This research explores the sequence of content in ESP curricula to our learners' linguistic development and to authentic situations. This study has been conducted in Alahsa College of Technology, Saudi Arabia. Methodology used was an analysis of an ESP textbook in corpus-based approach and matching the units of the textbook to students' needs…

Argues that the cultural content of a course derives from official language policies and national educational ideology, and that cultural studies in the classroom center on a balanced relationship between foreign and native cultures and include the management of attitudes towards foreignness and the construction of a new perception of learners'…

Compares five textbook courses designed to teach Turkish. All proved disappointing with respect to course content but were well laid-out with good quality cassette recordings. The courses reviewed indicate how little consensus there is over what should go into a beginner's course. They also lacked appropriate milestones for the learner to evaluate…

This paper discusses the problems faced by teachers of business German, the possible goals of business German courses, and the design of an effective textbook to integrate business content and language skills. Special reference is made to the two-semester business German course offered by the University of Southern California (USC). The major goal…