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Download full textHuddleston, Patricia – 1992
This paper examines the development of the Merchandising Management Program at Michigan State University and the development of a teaching module which focuses on the shifting economies in eastern Europe, particularly Poland, as they change from command to market economies. An overview of Polish retail trade required the development of a study to…
Descriptors: Business Administration Education, Data Collection, Economic Change, Economic Climate
Carels, Peter; McCullough, Lynette – 1993
A pilot project was developed in which the Advertising and Market Research Center of the Vienna School of Economics and Business in Austria and the German Department as well as the Marketing Department of Miami University in Ohio are working together to collect market research data and formulate a market entry strategy for Roemerquelle, an…
Descriptors: Business Administration Education, Demonstration Programs, Experiential Learning, Foreign Countries
