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Gerald Eliniongoze Kimambo – International Journal of Multilingualism, 2025
The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…
Descriptors: Advertising, Motor Vehicles, Social Media, Semiotics
Archila, Pablo Antonio; Gravier, Gissel; Levy, Laura; Ortiz, Brigithe Tatiana; Rodríguez, Alejandra; Wilches, Luciana; Truscott de Mejía, Anne-Marie; Restrepo, Silvia – International Journal of Bilingual Education and Bilingualism, 2022
The rise in university bilingual science courses is explained by a certain phenomenon, the internationalization of higher education. Bilingual Argument Mapping (BAM) -- the ability to construct argument maps using two languages -- is a key aspect of bilingual scientific literacy. An argument map is a visual representation of argument structure.…
Descriptors: Higher Education, Bilingualism, Formative Evaluation, Science Education
Archila, Pablo Antonio; Molina, Jorge; Truscott de Mejía, Anne-Marie – International Journal of Bilingual Education and Bilingualism, 2021
English dominates as an international language for science and research. Consequently, this is the most widely used language in university bilingual (e.g. Spanish-English, Chinese-English, Swedish-English) science courses around the world. However, very little is known about how to foster bilingual scientific writing in these types of courses.…
Descriptors: Bilingual Education, Science Education, Biology, Content Area Writing
Archila, Pablo Antonio; Molina, Jorge; Truscott de Mejía, Anne-Marie – International Journal of Science Education, 2018
Formative assessment, bilingualism, and argumentation when combined can enrich bilingual scientific literacy. However, argumentation receives little attention in the practice of bilingual science education. This article describes the effect of a formative assessment-based pedagogical strategy in promoting university students' argumentation. It…
Descriptors: Formative Evaluation, Persuasive Discourse, Bilingual Education, Science Instruction
Nawamawat, Peerapimol; Cedar, Payung – English Language Teaching, 2021
There are many non-native English language teachers communicating with each other on a daily basis in English. The communicative strategies of non-native English language teachers can be easily identified. This study investigated the communicative strategies used by Thai and Filipino teachers. This research focused on the teacher's interaction,…
Descriptors: Teacher Student Relationship, Language Teachers, Second Language Learning, Second Language Instruction
Peer reviewedMoyer, Melissa G. – International Journal of Bilingualism, 2000
Examines the role of the Spanish discourse particle "no" for negotiating agreement and disagreement in Spanish-English bilingual conversations from Gibraltar. A sequential analysis of twelve conversational exchanges shows how language choice is an important linguistic resource for negotiating agreement and disagreement in interactions.…
Descriptors: Code Switching (Language), Discourse Analysis, English, Foreign Countries
Maguire, Mary H.; Curdt-Christiansen, Xiao Lan – Heritage Language Journal, 2007
This article focuses on the identity accounts of a group of Chinese children who attend a heritage language school. Bakhtin's concepts of ideological becoming, and authoritative and internally persuasive discourse, frame our exploration. Taking a dialogic view of language and learning raises questions about schools as socializing spaces and…
Descriptors: Persuasive Discourse, Ideology, Friendship, Code Switching (Language)
Silva, David J., Ed. – 1998
A collection of research in Japanese and Korean linguistics includes: "Repetition, Reformulation, and Definitions: Prosodic Indexes of Elaboration in Japanese" (Mieko Banno); "Projection of Talk Using Language, Intonation, Deictic and Iconic Gestures and Other Body Movements" (Keiko Emmett); "Turn-taking in Japanese…
Descriptors: Adjectives, Advertising, Bilingualism, Broadcast Television

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