The new media landscape is characterized by the fragmentation and disaffection of the audience towards traditional television. Such a context requires innovative strategies to meet the needs of the public and connect with it. This article analyses the ability of Neuroscience to optimize the production of content adapted to audiences. For this…

As an interactional encounter between a journalist and one or more newsworthy public figures, an interview program is a special type of discourse that is full of evaluative language. This paper sets out to explore evaluation in interview programs from the perspective of appraisal system. The corpus software used in this study is UAM CorpusTool…

This study addressed the issue of linguistic politeness and media education in its socio-cultural perspectives through the adoption of a lingua pragmatic approach of the Egyptian media, particularly their talk shows which are recognized education platforms in pragmatics. The selected talk shows from the Egyptian TV channels aired during the period…

Films and TV series are widely used to support teaching in English language classrooms. They are seen largely as a source of authentic language, as a way of motivating students or as a means of conveying knowledge about another culture. There is less emphasis on their use as a focus for developing intercultural competence. This is particularly the…

This paper deals with current questions in revitalizing the regional language Latgalian, one of the varieties native to Latgale, a region located in the eastern part of Latvia. It first provides an overview of domains where Latgalian is used and highlights recent changes in these. Based on linguistic landscape data as well as interviews with…

"Promoting public understanding" is what the programming mandate asks the Swiss public broadcasting company SRG SSR to do. From a sociolinguistic perspective, this means linking speech communities with other speech communities, both between and within the German-, French-, Italian-, and Romansh-speaking parts of Switzerland. In the…

This qualitative study attempts to determine favorite TV dramas of children from two rural schools and analyze children's discourse about messages and values of TV dramas. As parallel to children's views, teacher perceptions on critical media literacy were investigated in the study. This study aims to explore the content--messages/values--of…

Background: While much commentary exists in relation to the portrayal of disabled people in the media, very little research examines the talk itself in any detail. This paper examines the how people with communication disabilities and disabled people are dealt with in the talk of a radio programme about disability. Aims: To show how the voices of…

In like manner as conventional education and teaching approaches distance education tends to model the same procedures. Indeed, formerly enriched on printed material served as a primary source. However, thanks to the developments in technology and evolution in education, computerised information has made inroads in distance education programmes.…

The landscape of children's programming is changing because of the increased exportation of children's television programs created in the USA. Networks have been aggressively marketing programs to an international audience through individual program sales and satellite network expansion. Some see problems as a result of the potential shift in…

Radio stations have used jingles for environmental education and communication in Nigeria for decades though not much has been done to study the impact of such use--which is the purpose of this article. Through 12 focus group discussions (FGDs) in six local government areas of Oyo state, Nigeria, interviews with the program directors of two radio…