The mass media are an essential constituent in the construction of a nation's and an individual's self-image. Whether people like and know it or not, from early childhood on people are surrounded by media images and messages that to a great extent shape their perception and understanding of the world as well as contribute to their identity…

Korean people are among the most passionate about reading. The number of new book titles published in South Korea in 2003 was 35,371 and the total number of printed copies was 111,450,224. Its publishing market reached $2.3 billion. To encourage the publishing and printing movement, the Korean government developed a draft law to revitalize the…