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Finch, David; Nadeau, John; O'Reilly, Norm – Journal of Education for Business, 2018
Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In a content analysis of course descriptions for 523 undergraduate marketing courses in Canada from 40 universities, the…
Descriptors: Undergraduate Students, Business Administration Education, Program Evaluation, Content Analysis
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Whalley, W. Brian; Saunders, Angharad; Lewis, Robin A.; Buenemann, Michaela; Sutton, Paul C. – Journal of Geography in Higher Education, 2011
We take a fresh look at geography curricula and their appropriateness to the demands of the 21st century. We reflect on the purpose, content and relevance of undergraduate geography curricula in an age of "supercomplexity". Geography curricula, by their nature, are varied and multiple, with different countries often privileging different…
Descriptors: Geography Instruction, Curriculum Development, Geography, Teaching Methods
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Simmons, Martin; Corrall, Sheila – Education for Information, 2011
The fitness for purpose of professional education for library work has been constantly debated. Librarianship education and library practice have changed significantly as a result of technological, social and other factors affecting information provision and use. The key role of subject librarian in academic libraries has been particularly…
Descriptors: Library Education, Educational Needs, Opinions, Course Content