Considering the ubiquity, large volume of similar courses, and the huge cost of a course, it becomes imperative to understand factors affecting MOOCs course enrolments. This paper aims to investigate how the home page elements of a MOOC influence students' enrolments. The elements in the home page include course category, course description, team…

With the ubiquity of the internet in every domain of life, university websites are considered an effective tool to create institutional image and communicate with internal and external constituents. Focusing on websites of four universities in China and South Korea who seek to become World-class universities, this study examined how these…

One of the goals of China's 'Double First-class' initiative is to boost the top-notch disciplines in those next-to-top universities and allow their differentiated paths towards development. This study investigates Chinese universities' policy interpretations and strategic responses to this national initiative through a social network analysis of…

The discourse regarding globalisation and particularly 'global competition' has appeared in a range of socio-economic areas and higher education is no exception. Global competition has been the policy context in which a range of national excellence initiatives have been developed. These have often involved competitive processes with significant…

To ensure the widespread dissemination of information and to foster interaction and dialogue with users, higher education institutions need to develop an active profile on the social networks. This paper analyses the influence of universities' posting strategy on their followers' engagement (reaction, virality and conversation) by measuring the…

The aim of this study is to compare the results of successful mergers in terms of ranking performance of the so called 'world-class' universities in a European Union context, with a view to identifying the challenges these universities face in their post-merger situation and strategies. After a content analysis, four themes emerged: crucial…

Purpose: The purpose of this study was to investigate attractiveness of internship advertisements to the prospective applicants through the lens of employer branding. By giving attention to internship attractiveness, universities and companies expand current collaborations around internship provision to enhance student internship experiences,…

Developing a clear and applicable mission statement is essential for business schools to obtain AACSB accreditation, and it is also a core embodiment of their ability to achieve sustained excellence. By the end of 2023, a total of 48 business schools in mainland China have been accredited by AACSB, which has a positive modelling effect on the…

Advertising has always played an important role in creating visibility for educational institutions. In today's time, digital marketing is the sought-after mode as there has been a significant shift from offline to online advertising. With the evolving times, flexibility and convenience take significant importance and it is critical for…

To measure the impact of international ranking of higher education institutions on higher education reform in the Kingdom of Saudi Arabia and to propose a ranked-based ranking for the Saudi higher education institutions in addition to a ranking development model. A non-experimental study based on the quantitative data retrieved from five types of…

As Facebook enables adolescents to present themselves positively by means of their Facebook profile and to gain positive feedback for doing so, the aim of the current study is to investigate which kinds of adolescents' positive self-presentation in profile pictures and status updates are associated with positive feedback in terms of Likes from the…

While higher education research has paid considerable attention to the impact of both ratings and rankings on universities, less attention has been devoted to how university subunits, such as Schools of Education, are affected by such performance measurements. Anchored in a neo-institutional approach, we analyze the formation of a competitive…

Purpose: The purpose of this paper is to examine the factors that impact the quality of the education service in a Peruvian private university, based on the perception of students and graduates. Design/methodology/approach: The sample consisted of 29 students and 20 graduates from the Administration and Finance Program of a Peruvian private…

Academic leadership is considered a key factor in university and research institute development. In a competitive environment, the role of academic leadership has become increasingly important. At present, China is committed to building world-class universities and advanced research institutes, while academic leadership is one of the key factors.…

This article explores the factors affecting the content of universities' mission statements. We conceptualize missions as identity narratives, a type of symbolic representation of an organization. Based on the literature on organizational identity we argue that universities need to address two major challenges when crafting their mission…