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Direct linkStahl, Christoph; Bading, Karoline Corinna – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2020
The evaluative conditioning (EC) phenomenon is central to the study of preference acquisition and attitude formation. Early studies have reported EC in the absence of awareness, but more recent work has questioned this conclusion. In previous work, using briefly presented and pattern-masked conditioned stimuli (CSs), we found that above-chance…
Descriptors: Conditioning, Perception, Stimuli, Evaluation
