This paper argues that a data-driven, niche-focused approach to strategy development will assist Higher Education Institutions to direct their financial resources to greater effect by providing a more tailored service to students, therefore, increasing student satisfaction and creating brand loyalty. This approach will give institutions greater…

Amid the increasing reliance on digital tools and services in education, this article examines the datafication and commodification of student life in Denmark. We analyse the web and app (iOS and Android) versions of 45 tools and services that teachers in Danish public primary schools use as part of their teaching, the types of data generated by…

There is a rapidly expanding and proliferating number of commercial early childhood platforms, competing for market share in what has become a crowded marketplace. Early childhood platforms provide a wide range of functions including an all-in-one digital ecosystem offering a learning management system; social media communication between…

In 1989, New Zealand started to follow an international trend of reforming education policy according to the neoliberal principles of competition, choice and self-managing schools. Since then, the increasing availability of digital data in schools has corresponded with the development of student achievement measurement tools and benchmarking of…

New public management and the neo-liberal principles that sustain it have driven performance agendas in government across Europe and beyond. This has produced a loss of the traditional role of education in creating a coherent and persuasive collective myth of belonging, identity or purpose. This chapter discusses current developments in the policy…