Objective: Strategic storytelling can be used to reframe dominant cultural narratives and improve community health outcomes. This pilot study assessed the impact of an original, online 3-week e-course, delivered from November to December 2021, in increasing learners' knowledge of and concern for the seriousness of skin-shade discrimination and the…

Investigating the use of case studies as a teaching strategy to enhance the critical thinking skills of the students is the basic objective of this study. By discovering content and procedural issues, best practices are investigated and ways are discovered to foster critical thinking, as a result of which the students tend to develop the ability…

The importance of sales management as an interface between a company and its customers is widely recognized. However, the teaching of strategic sales management has not received enough attention in marketing education literature. This study analyzes an experiential client-based method for teaching a strategic sales management course. The authors…

This paper describes the implementation of an online discussion forum as a means of facilitating case-based learning in an intermediate financial accounting course. The paper commences with a review of case-based learning literature and the use of online discussions as a delivery platform, linking these pedagogical approaches to the emerging needs…

Capstone courses can create a space for students and educators to act as co-producers of desired learning outcomes which are directly relevant to the world of work. This study uses an auto-ethnographic case study approach to demonstrate how a mixed model learning approach evolved in a capstone marketing strategy unit in a marketing major at an…

For students, the early years at universities can be discouraging as they may face large classes, limited interaction with instructors, and a disconnection between the scholarly experience they might have expected to encounter and that which they in fact endure. In this article the authors describe a case study project (CSP) designed specifically…

University course evaluations are replete with student comments expressing frustration with taking time out of work, paying money for, and putting energy into field education projects that lack authentic "real-world" problem-solving objectives. Here, we describe a model for field school education that borrows on pedagogical tools such as…

Case studies as an instructional strategy have been used in many disciplines, including law, teacher education, science, medicine, and business. Among the benefits of this method of instruction are involving students in learning, developing their critical thinking skills, promoting communication, and engaging in critical analysis. Case studies are…

Assignments that combine case studies with applied research can work for presentations as well as for written reports. One such assignment that has proven to be successful both in the author's classes and later in the students' professional lives is based on (1) incorporating banking concepts and encouraging their use in presentations; (2)…

The recent "Business Communication Quarterly" special issue on management communication instruction in internationally oriented MBA programs draws attention to a delicate and pervasive problem. Debby Andrews pointed out that whereas acknowledgment of the importance of communication skills for management is commonplace, curricula…

This paper describes the pedagogical impact of real-world experimental projects undertaken as part of an advanced undergraduate fluid mechanics subject at an Australian university. The projects have been organized to complement traditional lectures and introduce students to the challenges of professional design, physical modelling, data collection…

UCLA's program in strategic management for European corporate communication professionals provides participants with a concentrated, yet selective, immersion in those management disciplines taught at U.S. business schools, topics that are essential to their work as senior advisors to CEOs and as leaders in the field. The choice of topics…

Describes an approach to needs and syllabus design that is illustrated by way of pedagogic elements comprising the learning environment of second-year Japanese college students, doctors in training, who read, discuss, and write in response to medical case studies accessed and mediated through the Internet. (Author/VWL)