In this article we address the issue of applying operant psychology to derive plausible and useful interpretations of complex firm behavior in natural settings. The objective is to discuss an appropriate methodology based on case study design, developed specifically in Vella and Foxall (2011), to produce an operant interpretation of secondary…

This paper presents a longitudinal insight into the experiences of "Adam," a young boy who lives with his single-parent father (a farmer and builder) in a rural working-class community on the outskirts of a provincial town in Tasmania, Australia. Adam's story juxtaposes my representations of him as an eight year old in 1999 and as a 12…