In this paper we make a case for 'Little Data', which is real-time, self-collected, idiosyncratic datasets maintained by individuals about themselves on myriad topics. We develop and offer a methodology for combining these messy, highly personal insights, to make deductive observations about collective practices. In testing this approach, we use…

Used responses to an anonymous questionnaire to evaluate the effects of a drug education program among high school students. Results indicated a relatively long lasting increase in knowledge but no significant effects of the program on either attitudes or self-reported past or anticipated behavior. (Author)