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Peer reviewedLivingstone, Sonia M. – Journal of Communication, 1990
Examines television viewers' interpretations of a particular narrative from the British soap opera "Coronation Street" after they had watched it unfold over some time in natural viewing circumstances. Identifies and discusses the interpretations of four clusters of viewers ranked in terms of their relative allegiance to the characters.…
Descriptors: Audience Analysis, Audience Response, Characterization, Foreign Countries
Peer reviewedGripsrud, Jostein – Critical Studies in Mass Communication, 1990
Explores the relationship among media consumers, institutional economics, and cultural ethos and suggests that communication researchers must adopt a flexible methodology capable of considering all relevant forces. Uses the case of Norway's broadcasting of the U.S. television series "Dynasty" to help illustrate these premises. (MG)
Descriptors: Audience Analysis, Audiences, Communication Research, Cultural Differences


