Publication Date
| In 2026 | 0 |
| Since 2025 | 0 |
| Since 2022 (last 5 years) | 0 |
| Since 2017 (last 10 years) | 0 |
| Since 2007 (last 20 years) | 1 |
Descriptor
| Admission (School) | 1 |
| Alumni | 1 |
| Factor Analysis | 1 |
| Foreign Countries | 1 |
| Higher Education | 1 |
| Interviews | 1 |
| Marketing | 1 |
| Questionnaires | 1 |
| Student Development | 1 |
| Universities | 1 |
Source
| Journal of Marketing for… | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
| India | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkKhanna, Monica; Jacob, Isaac; Yadav, Neha – Journal of Marketing for Higher Education, 2014
In today's instantly interconnected world, sectors like higher education, which were once considered safe havens, are now being exposed to competitive forces. Education is an experiential service where the active involvement of both the service provider (higher education brand) and the consumer (student) is important. This research paper…
Descriptors: Higher Education, Universities, Marketing, Admission (School)
