The mass media are an essential constituent in the construction of a nation's and an individual's self-image. Whether people like and know it or not, from early childhood on people are surrounded by media images and messages that to a great extent shape their perception and understanding of the world as well as contribute to their identity…

Radio stations have used jingles for environmental education and communication in Nigeria for decades though not much has been done to study the impact of such use--which is the purpose of this article. Through 12 focus group discussions (FGDs) in six local government areas of Oyo state, Nigeria, interviews with the program directors of two radio…

In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…

Examines the role of television in media education and investigates methodological and organizational principles adduced for the study of media during Mediamix, a weekly television program for 10- to 14-year olds shown on TV Malta. Results of an evaluation of the series, including surveys of viewers and teachers, are reported. (Contains 23…

Focusing on media literacy, this yearbook compiles information on recent and current trends in media effects, including research on children and media, declarations related to the area, and a selection of relevant organizations and Web sites. The report first delineates children's rights as stipulated in the U.N. Convention on the Rights of the…

A growing awareness of the potential importance to education of media such as radio, television, and motion pictures, is reflected in the notable increase in published literature on the subject.. This first revision in 4 years of the Office of Education's "Radio and Television Bibliography" contains significant additions in virtually every aspect…