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Direct linkVuori, Johanna – International Journal of Educational Management, 2015
Purpose: The purpose of this paper is to examine how Finnish higher education institutions communicate market differentiation on the admissions webpages of their international business and technology programmes when attempting to appeal to prospective students and distinguish themselves from other institutions. Design/Methodology/Approach: The…
Descriptors: Marketing, Advertising, International Education, Foreign Countries
Download full textNORDSCI, 2020
This volume includes four sections of the 2020 NORDSCI international conference proceedings: (1) Education and Educational Research; (2) Language and Linguistics; (3) Philosophy; and (4) Sociology and Healthcare. Education and Educational Research includes 15 papers covering the full spectrum of education, including history, sociology and economy…
Descriptors: Teacher Competencies, Preservice Teacher Education, Language Teachers, Second Language Instruction
