Evidence that physical activities are good for health and well-being is well established. However, the intrinsic motivation for many people is not high enough to generate active engagement. A simple way to encourage enrollment in ballet classes is to make course descriptions more attractive by combining textual impulses with before-and-after…

This article describes how an international education component for an Advertising and Society course was developed and taught for undergraduate students through a virtual collaboration between American and Dutch universities. The creation and implementation of a Collaborative Online International Learning (COIL) project for a major requirement…

This manual is intended to help teachers meet the objectives of the 1985 Alberta, Canada, Marketing 20-30 curriculum. The manual is organized in six sections. The first section contains introductory information on the Marketing 20-30 curriculum, including course objectives and a flowchart of the modules in the marketing course. Planning the course…