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Direct linkKnight, Andrew J.; Chopra, Hema – Journal of Extension, 2013
Community-Based Social Marketing is presented as a technique to add to Extension's community economic development toolbox by examining perceived benefits and barriers to local food procurement at publicly funded institutions. Data were gathered through 86 in-person interviews with representatives across the supply chain. The findings revealed that…
Descriptors: Food, Marketing, Barriers, Public Agencies
