Examines the impact of background media on Dutch students' performance and time spent on paper-and-pencil and memorization homework assignments. Notes that doing homework combined with watching a soap opera interfered with students' performance on both types of assignments. Indicates that music in the background left homework performance…

Examines television viewers' interpretations of a particular narrative from the British soap opera "Coronation Street" after they had watched it unfold over some time in natural viewing circumstances. Identifies and discusses the interpretations of four clusters of viewers ranked in terms of their relative allegiance to the characters.…

Explores processes of social change initiated by an entertainment-education radio soap opera by studying its effects in an observational case study in one rural village in India. Investigates the paradoxes, contradictions, and audience members' struggles in the process of media-stimulated change, a process involving parasocial interaction, peer…