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Peer reviewedBrown, William J.; Cody, Michael J. – Human Communication Research, 1991
Investigates the effects of India's first long-running television soap opera that was designed to promote women's status in Indian society. Finds that exposure to the program was positively associated with viewers' involvement with the characters in the program and with viewer's television dependency, but did not make viewers more aware of women's…
Descriptors: Developing Nations, Females, Foreign Countries, Higher Education
