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Direct linkM. Rajashekhar; Radhika Sharma; Abhishek V. Raut; Ashwini Kalantri; Subodh S. Gupta; The VCaN Collaboration Team – Health Education Journal, 2024
Introduction: The burden of non-communicable diseases (NCDs) is a major challenge for countries, regardless of their level of development. Social branding is an emerging approach to health promotion for NCD prevention. In this paper, the process of social branding is documented as a case study to help researchers develop similar kinds of…
Descriptors: Foreign Countries, Public Health, Health Promotion, Advertising
McLean, Scott – Health Education Journal, 2015
Objective: To address a critical gap in health education scholarship by exploring the contexts in which self-help reading takes place, the motivations of self-help readers and the processes through which such readers engage with books on mental health. Design: Structured, in-depth interviews conducted with participants recruited through online…
Descriptors: Self Help Programs, Reading, Mental Health, Motivation
