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Learning: In It for Life.
Dibbert, Douglas S. – Currents, 1991
A survey of 648 United States and Canadian colleges and universities concerning their alumni education programs revealed that, although programs vary greatly, the most prevalent types are campus nonresident, foreign travel-study, and on-campus resident programs. In many cases, alumni office and continuing education divisions cosponsor programs.…
Descriptors: Adult Programs, Alumni Education, College Programs, Continuing Education
"Dalhousie Calling": What Happened When One Campus Put Its Phonathon Online--And Its Hang-ups on Hold.
Moxsom, Linda; Daye, Mary Ann – Currents, 1991
Dalhousie University (Nova Scotia) has moved from fund-raising phonathons which relied on prospect cards to complete computerization. Procedures describe how the system records pledges and biographical information and generates statistical reports. Increased efficiencies and cost savings have been realized. (DB)
Descriptors: Computer Oriented Programs, Cost Effectiveness, Databases, Donors
In Search of Adventure.
Lefebure, Jane B. – Currents, 1991
Every year between September and June, McMaster University's (Ontario) Alumni Adventures in Continuing Education program organizes eight lectures, seminars, and outings. The program is designed to appeal to a general audience aged 24-80, and offers a variety of both traditional and unique events such as observatory visits, walking tours, and…
Descriptors: Adventure Education, Alumni Education, Continuing Education, Foreign Countries
Making a List and Checking It Twice?
Jarrell, Andrea – Currents, 1999
Discusses the components of strategic planning in developing a fund-raising campaign for a college or university. Emphasizes the importance of setting priorities, and defines the characteristics of good priorities, such as boldness, being grounded in the institution's mission, and culminating in visible results. Includes a case study of the…
Descriptors: Case Studies, Foreign Countries, Fund Raising, Higher Education
Long-Distance Recruiting.
Ripple, G. Gary – Currents, 1994
To recruit from the multicultural and lucrative international student market, colleges and universities are advised to develop a strong marketing plan; develop publications tailored to this population; and make a personal visit to targeted countries. (MSE)
Descriptors: College Administration, College Students, Foreign Countries, Foreign Students
A View from Canada: Planned Giving Has Plenty of Obstacles--But Pounds of Potential.
Montague, Susan – Currents, 1990
Because Canadians are more fiscally conservative than Americans, a strong tradition of private support for higher education has not developed there. Wills programs are among the least labor-intensive methods of acquiring planned gifts. Life insurance policies are another route to take for planned giving. (MLW)
Descriptors: Comparative Analysis, Donors, Educational Finance, Foreign Countries
Beyond the Borders: Principles of International Public Relations.
Crowther, Connie – Currents, 1994
Advice on international public relations for colleges and universities includes focusing efforts on one country or region at a time; researching the market and media outlets; involving faculty and administrators; using the local language; careful budgeting; providing photographs and copy; focusing story ideas; considering politics; and considering…
Descriptors: Budgeting, College Administration, Consultants, Foreign Countries
Taking On the World.
Trimarco, Paola – Currents, 1994
International alumni programs can strengthen relationships overseas, stimulate student recruitment efforts, and provide student placement options. A strong overseas program benefits from a careful strategy, thorough research, faculty cooperation, innovative use of communications technology, and support of chapter objectives. (MSE)
Descriptors: Alumni, Alumni Associations, College Administration, College Graduates