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Download full textTrombley, William, Ed. – National Center for Public Policy and Higher Education, 2006
The primary purpose of "National CrossTalk" is to stimulate informed discussion and debate of higher education issues. This issue contains the following articles: (1) The M Word: "Marketing" Has Changed from a Dirty Word to a Buzzword in Higher Education (Jon Marcus); (2) A Contrarian View of the Testing Industry: FairTest…
Descriptors: Higher Education, Foreign Countries, Human Capital, Political Attitudes
