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Social Media: It's What Students Do
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Kelm, Orlando R. – Business Communication Quarterly, 2011
In assessing the application of social media on the teaching of business communication, this article looks at MBA student use of blogs, online photo database contributions, and video contributions to YouTube channels. These assignments were part of their course activities, which included a 2-week study tour in China. The article looks at these…
Descriptors: Masters Programs, Social Networks, Masters Degrees, Business Administration Education