In the midst of hard economic times, it is clearly more challenging for arts organizations to take the long view and continue to devote time and effort to building new audiences. But this report on a recent gathering of representatives from more than 50 Wallace-funded arts organizations in six cities concludes that participation-building efforts…

Data gleaned from the 1982, 1985, and 1992 Surveys of Public Participation in the Arts (SPPAs) were used in this analysis of participation in opera and musical theater/operetta. Findings indicate that opera is the least popular of the fine arts, being the least frequented and the least selected as an activity respondents would like to attend more…

This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual…

This combination handbook, guidebook, and how-to-do-it manual presents useful marketing and fund-raising strategies for those involved in promoting and funding the arts. Case histories of funding programs and promotions are presented along with advice and guidance on: tapping the corporate treasury; unusual direct-mail techniques; and the use of…

The impact of six cultural institutions on the Columbus, Ohio, economy was determined by measuring their 1978 direct and indirect financial effects. The six institutions are Ballet Metropolitan, Columbus Museum of Art, Columbus Symphony Orchestra, Center of Science and Industry, Players Theatre of Columbus, and Columbus Association for the…

The impact on the economy of 10 cultural institutions in the Minneapolis-St. Paul area was determined by measuring their 1978 direct and indirect fianancial effects. The institutions are the Children's Theatre Company, Chimera Theatre, Cricket Theatre, Guthrie Theatre, Minneapolis Institute of Arts, Minnesota Dance Theatre, Minnesota Orchestra,…

The impact on the economy of 10 cultural institutions in Springfield, Illinois, was determined by measuring their 1978 direct and indirect financial effects. The institutions are the Springfield Symphony Orchestra, Springfield Theatre Guild, Springfield Art Association, Springfield Ballet, Art Collection in Illinois State Museum, Old State…

The impact on the economy of five cultural institutions in the San Antonio, Texas, area was determined by measuring their 1978 direct and indirect financial effects. The institutions are the San Antonio Symphony, San Antonio Opera, Witte Museum, Museum of Transportation, and the Carver Cultural Center. Data gathered from the six institutions…

The impact of eight cultural institutions on the economy of the St. Louis (Missouri) area was determined by measuring their 1978 direct and indirect financial effects. The institutions are the St. Louis Art Museum, St. Louis Conservatory and School for the Arts, Missouri Botannical Garden, St. Louis Symphony, McDonnell Planetarium, Loretto-Hilton…

The impact of 10 cultural institutions on the Salt Lake City economy was determined by measuring their 1978 direct and indirect financial effects. The institutions are Ballet West, Pioneer Memorial Theatre, Repertory Dance Theatre, Salt Lake City Art Center, Theatre 138, Tiffany's Attic, Utah Museum of Fine Arts, Utah Symphony, Utah Opera Company,…

Using data taken from the National Endowment for the Arts' Surveys of Public Participation in the Arts (SPPA) which were conducted in 1982 and 1992, this report looks at the effect of age on adult arts participation in seven benchmark or core art forms: classical music, opera, ballet, musicals, jazz, plays, and art museums. The report examines the…

Based on 1982 and 1992 surveys sponsored by the National Endowment for the Arts, this report examines participation in seven core art forms by baby boomers, individuals born between 1946 and 1965. Art forms investigated were: classical music concerts; jazz concerts; operas; musicals; ballet performances; theatre; and museums. Findings indicate…

The changing age composition of audiences gives an indication of the demand for art forms now and in years to come. This survey report seeks to determine the make-up of audience participants by age and preference of art form. Demographic variables considered include: education; income; gender; race; urban place of residence; marital status; and…

The research methods, procedures, and data for determining the impact of six fine arts institutions on the Columbus, Ohio, economy (1978) are outlined. A 30-equation model was used to identify a variety of effects on local businesses, government, and individuals. Researchers examined internal records of the six institutions as well as local,…

The research methods, procedures, and data for determining the impact of 10 fine arts institutions on the Minneapolis-St. Paul economy (1978) are outlined. A 30-equation model was used to identify a variety of effects on local businesses, government, and individuals. Researchers examined internal records of the 10 institutions as well as local,…