Despite a number of savvy strategies, it was a tough year at the polls for libraries. Both building and operating referenda had the lowest passage rates this decade, with only 52% of capital referenda and 57% of operating referenda finding success. In fact, in the 18 years since Library Journal has been tracking these votes, 2005 had the lowest…

Reports a Federally financed countywide project to identify the causes of public neglect of the schools and to list remedies. (Author)

Identified voter attitudes directly affecting voter behavior in fiscal elections, including attitudes about community involvement in policy-making, school community relations, school discipline and the teaching of democracy, present level of spending, and present level of taxes. Perceptions of school quality and social conditions have little…

The use of modern marketing concepts to assist public school districts in the passage of school levies and bond issues is presented in this guidebook. The modern marketing concept is based on maximizing customer satisfaction and solving the problem of the consumer. Strategies are presented for conducting market analysis; financing, organizing, and…