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Direct linkMyoungjin Shin; Sujeong Shin – SAGE Open, 2024
We conducted two experiments to determine how the combination of task relevance, loss framing, and psychological distance affects changes in construal level, emotion intensity, and purchase intent. Experiment 1 investigated how construal level fit between the loss and proximal frames affected emotion intensity and purchase intention for skin…
Descriptors: Females, Students, Task Analysis, Relevance (Education)
