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Direct linkShah, Mahsood; Pabel, Anja; Martin-Sardesai, Ann – International Journal of Educational Management, 2020
Purpose: The emergence of social media has provided an alternative mechanism for students to provide and access online reviews about universities. These forms of feedback are often not systematically monitored and interpreted by universities. The purpose of this paper is to analyse quantitative ratings and qualitative comments provided by students…
Descriptors: Social Media, Student Experience, Feedback (Response), Data Analysis
