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Direct linkPoole, Sonja Martin; Levin, Michael A.; Elam, Kate – Journal of Marketing for Higher Education, 2018
The purpose of this paper is to propose an alternative model to conventional higher education institution (HEI) rankings that can better communicate meaningful differentiation to prospective students. A five-step approach is followed to form clusters and classify HEIs. Cluster analysis is performed on two separate datasets containing (1) public…
Descriptors: Higher Education, Institutional Evaluation, Student Recruitment, Multivariate Analysis
