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Direct linkCunningham, Natalie Jo – ProQuest LLC, 2016
The purpose of this study was to assess the relative influence of career, financial, personal, and legal factors on African American male engagement in postsecondary career and technical education and to determine whether the influence of these factors was moderated by the participants having graduated or not graduated high school and by their…
Descriptors: African Americans, Males, Postsecondary Education, Career Education
Peer reviewedBonnema, J.; Van der Waldt, D. L. R. – International Journal of Educational Management, 2008
Purpose: Marketing communication practitioners in higher education have not yet identified specific subgroups with similar characteristics within the prospective student (target) market, and do not always know which preferred sources learners consult when deciding on a tertiary institution for further or higher education. In addition, little is…
Descriptors: Information Needs, Higher Education, Questionnaires, Course Content
