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Weijters, Bert; Davidov, Eldad; Baumgartner, Hans – Sociological Methods & Research, 2023
In factorial survey designs, respondents evaluate multiple short descriptions of social objects (vignettes) that experimentally vary different levels of attributes of interest. Analytical methods (including individual-level regression analysis and multilevel models) estimate the weights (or utilities) assigned to the levels of the different…
Descriptors: Factor Analysis, Structural Equation Models, Regression (Statistics), Social Science Research