Eye tracking has been utilized for decades to study perceptual processes in a range of fields, and it has proven particularly useful for studying how the viewing behaviours of experts and novices within a field differ from one another. This article reports on a study that uses eye tracking to examine patterns in the ways that visual communication…

The purpose of this study was to compare the effect of instruction enriched with either simple or complex graphics on perception, interpretation of visuals in terms of the visual language used, and on the orientation of attention on visuals during perception and interpretation of visuals. The study was designed based on the randomised…

The purpose of the study is to examine the role of spatial ability and attention shifting in reading of illustrated science texts. Thirty-five fourth/fifth elementary students read two science texts. Prior knowledge and retention/transfer learning outcomes were measured using researcher-developed measures. While reading, students' eye movements…

The ability to analyse aspects of visual culture--works of art, maps or plans, graphs, tables and X-rays--quickly and efficiently is critical in decision-making in a broad range of disciplines. Eye tracking is a technology that can record how long someone dwells on a particular detail in an image, where the eye moves from one part of the image to…