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Shanahan, Doreen E.; Palmer, Lynda H.; Salas, Jim – Journal of Marketing Education, 2021
Business scholars agree that well-constructed experiential learning and specifically client-based projects (CBPs) provide an opportunity for students to apply concepts they learn to solve particular problems. As an additional outcome, they provide value for multiple stakeholders including the client, business community, university, and the…
Descriptors: Graduate Students, Business Administration Education, Marketing, Business Schools
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Idzikowski, Andrew – Athens Journal of Education, 2014
One of many educational challenges in higher education is to combine theory with the practical knowledge that students need to have learned upon graduation. Most business schools in North America address this issue by using case studies. In the business area of internet marketing, learning by analyzing case studies does not create the excitement…
Descriptors: Foreign Countries, Experiential Learning, Internet, Marketing
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Alstete, Jeffrey W.; Beutell, Nicholas J. – Quality Assurance in Education: An International Perspective, 2016
Purpose: The purpose of this paper is to contend that collegiate programs should carefully plan their capstone courses in light of the educational mission, pedagogical content knowledge, instructional techniques and delivery formats. Design/methodology/approach: This is a concept paper with elements of theory building from the case of business…
Descriptors: College Students, Business Administration Education, Teaching Methods, Delivery Systems
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Steenkamp, Annette Lerine; Alawdah, Amal; Almasri, Osama; Gai, Keke; Khattab, Nidal; Swaby, Carval; Abaas, Ramy – Journal of Information Systems Education, 2013
A graduate course in enterprise architecture had a team project component in which a real-world business case, provided by an industry sponsor, formed the basis of the project charter and the architecture statement of work. The paper aims to share the team project experience on developing the architecture specifications based on the business case…
Descriptors: Computer Science Education, Graduate Students, Group Activities, Student Projects
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Marchioro, Gary; Ryan, Maria M.; Perkins, Tim – Asia-Pacific Journal of Cooperative Education, 2014
This paper describes the implementation of an innovative approach to work-integrated learning using interdisciplinary projects within a university Faculty of Business. Further, it discusses the implementation of integrated and authentic assessments involving academic units in the marketing, urban planning and business communication disciplines.…
Descriptors: Interdisciplinary Approach, Program Implementation, Business Administration Education, Student Centered Curriculum
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Pennisi, Lisa – Schole: A Journal of Leisure Studies and Recreation Education, 2012
The various ways natural resource agencies and programs are structured and how that impacts leadership style and products is an important concept for students to understand. Leadership style and organizational structure determine visions, missions, goals and objectives that set the tone for organizations. This exercise demonstrates organizational…
Descriptors: Leadership Styles, Position Papers, Natural Resources, Professional Development
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Guidry, Brandi N.; Totaro, Michael W. – Journal of Information Systems Education, 2011
A challenge faced by many instructors of systems analysis and design courses is the selection or development of projects that provide challenging, yet suitable, learning experiences for the students. Employing a system development project case in undergraduate MIS courses offers students a multitude of opportunities to experientially examine…
Descriptors: Conferences (Gatherings), Experiential Learning, Reference Materials, Group Activities
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Kenworthy, Amy L. – Journal of Management Education, 2010
Negotiation is one of the most popular elective business courses offered across tertiary educational programs today. Yet, in many undergraduate and graduate programs, the "practice" of negotiation takes place solely through role-plays and simulations. The purpose of this article is to provide a "how to" template for negotiation…
Descriptors: Business Education, Service Learning, Instructional Design, Teaching Methods
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West, Jean Jaymes; Simmons, Donna – Journal of Hispanic Higher Education, 2012
Student learning is enriched by problem-based service learning (PBSL) projects. For Hispanic students, the learning that takes place in PBSL projects may be even more significant, although the research published in academic journals about client-based projects for Hispanic students is limited. This article begins to advance an understanding of how…
Descriptors: Student Evaluation, Service Learning, Hispanic American Students, Problem Based Learning
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Savery, John R. – Interdisciplinary Journal of Problem-based Learning, 2006
Problem-based learning (PBL) is an instructional approach that has been used successfully for over 30 years and continues to gain acceptance in multiple disciplines. It is an instructional (and curricular) learner-centered approach that empowers learners to conduct research, integrate theory and practice, and apply knowledge and skills to develop…
Descriptors: Problem Based Learning, Definitions, Learner Controlled Instruction, Theory Practice Relationship