One of many educational challenges in higher education is to combine theory with the practical knowledge that students need to have learned upon graduation. Most business schools in North America address this issue by using case studies. In the business area of internet marketing, learning by analyzing case studies does not create the excitement…

In this regular feature of "Educational Technology," Michael F. Shaughnessy and Susan M. Fulgham present their interview with Ryan Watkins, Associate Professor of Educational Technology at the George Washington University and the author of 10 books and more than 95 articles. In this interview, Watkins discusses the following topics:…

In 2005, M. Hopkins and J. Theroux implemented the second example of an experimental case study, at 11 business schools in the United States and Canada. The new type of case study, named the "real-time case (RTC) study," uses the Internet to bring business reality to business courses and to facilitate communication among faculty,…