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Keller, Sarah N.; Otjen, A. J. – Journal of Marketing Education, 2007
This article describes an interdisciplinary, experiential learning project that combined marketing and communications courses at a state university. Two professors from different colleges partnered with a domestic violence center to enable students to create a community-based social marketing campaign. Student assessments indicated success in…
Descriptors: Family Violence, Prevention, Educational Objectives, Experiential Learning
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Carver, Rebecca Lynn – Theory into Practice, 1997
Introduces the range of goals that service learning promises to achieve, noting specific principles that can help meet those goals. Information is based on a six-year study of experiential education combining academic and field research. A conceptual framework for organizing the planning, development, and evaluation of service and experiential…
Descriptors: Citizenship Education, Citizenship Responsibility, Civics, Educational Objectives
Kasschau, Richard A. – 1978
Six independent study projects are offered to students in an introductory psychology course at the University of Houston. The projects include a term paper, book critique, independent research project, audio and/or visual demonstration, research assistance to a faculty member, and a community service option. The most popular of these projects is…
Descriptors: Course Content, Course Descriptions, Course Objectives, Course Organization