Courses: Organizational Communication; any advanced communication course that can benefit from using a case study approach. Objectives: This semester-long case study assignment asks students to write a case study around an organizational communication issue based on their empirical data collection of a real organization. Students are expected to…

Within the context of the telecom industry, this teaching case is an active learning analytics exercise to help students build hands-on expertise on how to utilize Big Data to solve a business problem. Particularly, the case utilizes an analytics method to help develop a customer retention strategy to mitigate against an increasing customer churn…