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Direct linkElam, Elizabeth L. R. – Journal of Marketing Education, 2004
Movement toward more active, experiential learning pedagogies is a trend that has found increasing interest in the last decade. The reasons for this interest include creating a more involving and interesting experience for the student, creating a more memorable experience, and facilitating more effective and durable learning. This article…
Descriptors: Curriculum Development, Business Administration Education, Experiential Learning, Marketing
