Customer experience is the latest battleground for business. Not only is customer experience management (CXM) one of the most promising approaches to marketing, but some observers also contend it is "the" future of marketing. While practitioners have embraced CXM for its considerable promise, marketing academicians have lagged in…

As academic programs relative to sport continue to grow and evolve, college and university faculty are tasked with developing innovative curricula to enhance the overall experiences of their students. A viable option to facilitate this charge is complementing traditional courses with domestic study away opportunities. This article adds to the…

This study provides empirical data regarding multicultural education within teacher preparation programs. Individual course sections of pre-service teachers (PSTs) completing field-based teaching experiences were randomly assigned to one of two treatment groups or a no-treatment control group. Quantitative measures within a…

The University of Oklahoma's Price College of Business has implemented an integrated core curriculum that relies on engaging students in business-world experiences to provide a conceptual basis for integration of a wide range of concepts. Experience is gained through two projects--creation and management of a start-up company (funded by a loan)…

A discussion of clinical experience in legal education finds it to be in a period of transition and looks ahead to what may be its structure, methodology, and content in another 25 years. (MSE)

An electrical engineering program in which a field experience component is used both to enhance training and to evaluate the program's outcomes is described. The curriculum development process is highlighted. (MSE)

With the aim of adding clarity to college practice in experiential education and service learning, a taxonomy of experiential education is proposed. For each of three categories (internship, cooperative education, service learning), goals and objectives of the major stakeholders (academy, student, host organization) are specified. Four levels of…

In response to a mandate from the Ohio State Board of Education, Bowling Green State University (Ohio) revised its teacher education curriculum to include clinical/laboratory teaching experiences as well as field experiences. Clinical experiences are defined as learning activities which may, but do not necessarily, take place off the college…

A project to develop a field-based, competency-based training program for community development practitioners was undertaken in the Central Coast Region of California. Competency objectives were identified from a literature review of community development practice and information obtained from field practitioners and community members. Four…