This paper addresses the issue of the knowledge gap between evaluators and the entity being evaluated: the dilemma of the knowledge of professional evaluators vs. the in-depth knowledge of the evaluated subjects. In order to optimize evaluative outcomes, the author suggests an approach based on ideas borrowed from the science of cybernetics as a…

This paper summarized contributors' ideas about evaluation as a field and where it is going. Topics discussed were qualitative versus quantitative debate; evaluation's purpose; professionalization; program failure; program development; evaluators as advocates; evaluation knowledge; evaluation expansion; and methodology and design. (SLD)