Chelimsky, former head of the Program Evaluation and Methodology Division of the General Accounting Office, suggested that advocacy by evaluators destroys their credibility. Evaluators should, this author argues, be advocates for democracy and the public interest, with the question being how explicitly and how defensibly. (SLD)

The viability of persuasion theory as a framework for the assessment of program evaluation utilization was assessed. Independent variables studied included credibility, involvement, and role groups. More specifically, the research was designed to address three questions concerning: (1) the occurrence of peripheral involvement persuasive effects…

An optimistic view of the potential of evaluation to be a force for social improvement is presented. The most important unfinished task for evaluation may be to expand the logic of value judgments. In addition, the social usefulness of evaluation will depend on its credibility and the professionalism of evaluators. (SLD)