Questionnaire designers use readability measures to ensure that questions can be understood by the target population. The most common measure is the Flesch-Kincaid Grade level, but other formulas exist. This article compares six different readability measures across 150 questions in a self-administered questionnaire, finding notable variation in…

This paper reviews the literature on comparing online and paper course evaluations in higher education and provides a case study of a very large randomised trial on the topic. It presents a mixed but generally optimistic picture of online course evaluations with respect to response rates, what they indicate, and how to increase them. The paper…

This article investigates if online evaluation leads to different results than paper-and-pencil evaluation. Given that most previous studies confound the evaluation mode (online versus paper) with the evaluation situation (in class versus after class), we expected that evaluation results would be influenced only by the evaluation situation,…

Three pilot studies were conducted to obtain information about sexual assault perpetration from adult men in the United States. Each used the same random digit-dial sampling and recruitment strategy. One pilot was administered by telephone and two via the Web. Response rates in all pilots were low. Although results cannot be generalized beyond the…

Research regarding the optimal fielding of online surveys is in its infancy and just beginning to offer clear suggestions for effective recruiting of participants as well as techniques for maximizing the response rate. In this article, the authors discuss the process of recruiting participants by e-mailing invitations to a list of recipients…

This chapter provides an overview of sampling methods that are appropriate for conducting online surveys. The authors review some of the basic concepts relevant to online survey sampling, present some probability and nonprobability techniques for selecting a sample, and briefly discuss sample size determination and nonresponse bias. Although some…

Background: This study assessed whether data-collection formats, computerized versus paper-and-pencil, affect response patterns and descriptive statistics for adolescent health assessment surveys. Youth were assessed as part of a health risk reduction program. Methods: Baseline data from 1131 youth were analyzed. Participants completed the…