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MacDonald, Margery A. – 1972
A pilot research study searched for appropriate methods to evaluate instructional television (ITV). The specific objectives were to find ways to measure: 1) the degree to which the media presentation's objectives were being met, and 2) the appeal of the show, as judged by viewers' attention. Five intermediate grade level educable mentally retarded…
Descriptors: Academic Achievement, Attention, Educational Television, Elementary School Students