Evaluation of attributes of a subcompact car were combined in linear regressions predicting liking and purchase intention. Of two forms--raw scales and scales weighted by the importance attached to each attribute by each subject--unweighted evaluations proved more consistent and important predictors than those weighted by their saliency. (Author)

A new adaptive procedure for assessing multiple dimensions of self-concept for children younger than 8 years was studied with a sample of 501 children from kindergarten through grade 2. Use of the Self-Description Questionnaire with young children was supported by factor analysis. Practical and theoretical implications are discussed. (SLD)