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Cornforth, Suzanne; Simpson, Kristen – Currents, 1999
Corporate sponsorship is a marketing strategy by which companies communicate about their products or services by affiliating with events or institutions valued by targeted customer groups. Increasingly, campus communicators are seeking to establish corporate sponsorships but first must resolve legal and ethical concerns. Various types of…
Descriptors: Educational Trends, Ethics, Higher Education, Legal Problems
Savo, Sandra R. – Currents, 1994
College fund-raising situations in which prospective male donors make inappropriate sexual advances to female development officers are considered. Coping strategies, prevention, the supervisor's role, and development of institutional policy and policy statements are discussed. (MSE)
Descriptors: Administrative Policy, Administrator Responsibility, College Administration, Coping
