The integration of artificial intelligence (AI), and particularly generative AI, into research methods is rapidly transforming both academic and industry marketing research, including both methods practices and education regarding these practices. AI application within methods offers new opportunities for enhancing efficiency, automating…

The use of video surveillance footage presents a new possibility in educational research as a reliable and valid source of learning and teaching activities in classrooms. However, the unique nature of surveillance footage requires different approaches and poses distinctive challenges in utilizing it in research, yet no methodological guides are…

The Barnum Effect was generated to teach students about the ethics of deception in research and the feelings of subjects who are deceived. The Barnum Effect occurs when individuals are duped into believing invalid results of psychological tests. People are most accepting when given favorable feedback about themselves. They interpret evaluations as…