Responding to a recent call for interdisciplinary research into 'night studies', the present study attempts to put the nighttime at the centre of the sociolinguistic enquiry, seeking to explore how the nocturnal linguistic landscape (LL) differs from the diurnal LL by drawing on Singapore's Chinatown as the research site. A total of 1091 LL items…

Linguistic landscape studies (LLS) involve analyzing public signs in specific areas (e.g., streets, entire cities) to reveal the socio-cultural and sociolinguistic structures present. Turkey has been influenced by various cultures, particularly following the refugee influx starting in 2011 and recent internationalization efforts. Such social…

Maritime Sign Language (MSL) is a Canadian, minority sign language that originally stems from British Sign Language (BSL). Currently used by elderly Deaf people in New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland (and Labrador), it is a moribund language, having undergone language shift to American Sign Language (ASL). MSL is…

Zambia is home to a complex set of language practices, which involve languages being used in different ways across social contexts. Historically written communication has typically been associated with English with African languages mainly associated with used spoken contexts. Recently, however, there has been a shift in this pattern with African…

Not only does language practice in shop signs generate a sense of place with particular meanings to visitors, it also indicates the kind of economic activity performed in that place. By investigating and comparing the shop name signs in the two largest foreign migrant neighbourhoods in Guangzhou, specifically, Baohan Straight Street (African…

This paper proposes a concept of "campus vitality" of languages: the ability of a language to maintain its prestige, visibility and continuity on university campuses. A seven-factor framework is developed for on-the-ground investigation of the relevant languages in a given campus context. These indexical factors are the number,…

A region's identity is closely related to its semiotic landscape as well as history, economy and culture. This article explores the linguistic landscape of Jianghan Road, a historical business centre in Wuhan, P. R. China, by photographing and analysing 1308 official and unofficial signs in order to provide a snapshot of language choice and…

Indonesia is one of the most multilingual nations in the world, with approximately 700 spoken local languages. This multilingualism is at risk from the imposition of the national language and the dominance of English as an international language. Adopting a social semiotic approach to linguistic landscape study, this paper explores how languages…

This study approaches multilingualism on Phuket Island by means of a linguistic landscape (LL) analysis. The data in this study consists of 185 photographs of shop signs taken from popular streets on the island. They were analyzed via a mixed-methods approach. It was found that different languages were purposely chosen to indicate or showcase the…

This study adopts an apparent-time diachronic linguistic landscape (LL) approach to investigate the vitality of an ethnic minority language in China, namely the Nuosu Yi ([foreign characters omitted]). Diachronic LL research is concerned with changes in language use on signage over time. It provides insights into phenomena such as language shift,…

Taking a multi-level perspective on language-in-public-space policy, this study investigates the way Tunisia's dominant languages are dealt with in three independent but interrelated activities of language policy: official texts, public talk, and the actual practices of business actors in five commercial districts in metropolitan Tunis. Detailed…

Koh Lipe, Satun is a famous tourist destination along the Andaman Sea, Southern Thailand where linguistic landscape is structured mainly in English. Monolingual, bilingual, and multilingual signage in this island displays distinctiveness of linguistic elements and linguistic diversity manifested in a variety of English lexicons. Thus, this study…

This study analyses the multilingual linguistic landscapes made up of languages, visual materials, and built environments in Seongsu-dong, where old industrial sites and new commercial places are indiscriminately juxtaposed. This study focuses particularly on (1) how languages are associated with different built environments of new commercial…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

Picturebooks are powerful educational tools, both for their content and their contributions to the literacy development of children. In New Zealand bilingual picturebooks featuring Te Reo Maori and New Zealand English have increased in number since the 1980s when Te Reo Maori gained official status and revitalisation efforts burgeoned. More…